X-Factor Lesson

Analysis Of Videos Of Our Chosen Brief (Codes & Conventions)

Music videos that have the same codes and conventions as our brief for the 'Boyz 4 Now' music video 'It's Gonna Be Me':

Take That - It Only Takes A Minute:


Backstreet Boys - Everybody (Backstreet's Back):


N Sync - Bye Bye Bye:


Throughout the music videos we can see the bands are doing dance routines which we would apply to our music video so that we keep to the key concepts of a pop boy band music video.

In the videos above we can see that each band member has a different image which is shown through either what they might be wearing differently or how they act in the video. In 'It Only Takes A Minute' by Take That, we can see that when the shot is of the boxing ring with the band. In the front are Gary and Robbie singing the song with Mark, Jason and Howard in the background, this would be a signifying shot of that Gary and Robbie are the more serious members of the band because they are not dancing around like the others.

Although the band members may all have a different image to each other they all still have the same dress sense as each other so that they still fit into the pop boy band stereotype category.

We will try to use these aspects of pop boy bands in our music video so they we can also fit the image of pop boy bands.

Music Video Director - Joe Hahn

The Script - For The First Time Music Video Analysis

Rough Trade

1: 1970's

• Rough Trade began as a small shop on 20th February 1956 in West London.
• The popular music trend was Punk Rock, Reggae.
• Rough Trade was started as a small shop which eventually grew into a music distribution company for bands that people would have never heard of.
• The techniques Rough Trade used was the introduction of a different genre of music, when they introduced Reggae and bands walking into the shop with demos and tapes of their music and asking Rough Trade to distributed it.
• The bands became popular and made high hits in the charts which eventually got bands to go and try to get their music distributed.

2: 1980's

• Rough Trade offered their clients a 50/50 split of the money that the bands records sold.
• If the bands were a big hit, then they were snatched up by bigger recored labels which eventually caused Rough Trade to sell the shop to the staff because they was not making any income.
• The Smith's, Stiff Little Fingers, Scritti Politti, The Strokes made success through Rough Trade.
• The Rave scene started at the end of the 80's.
• Rough Trade went international compared to other independent music labels

3: 1990's

• March 1991 2/3 of the staff was axed, June 1991 Rough Trade finished.
• Major record labels branch out into the independent music scene by offer the bands a contract for their major record label.
• Geoff revived Rough Trade with the help of of Jeanette Lee.
• Rough Trade recruited 'PULP' who started there rise back up but when they recruited 'The Strokes' who introduced indie music in September 2000, Rough Trade was back on track.

4: 21th Century

• After The Strokes' introducing indie music in September 2000, Rough Trade then recruited 'Duffy' who released Rough Trade's first ever number 1 record release.

Jay-Z - 99 Problems Music Video Analysis

Summer Task

Course Brief