Journal

Week 1 - In our first week we have been watching and analysing music videos by using Goodwin's theory of music videos, this is so we can gain ideas when it comes to planning and shooting our music video.

Week 2 - For the second week our group decided on creating a music video for a pop boy band called 'Boyz 4 Now' and using the song 'It's Gonna Be Me' by 'Nsync'. We looked into what might make our band different from bans from the past such as 'Take That' and 'Backstreet Boys'. We decided on using an idea of that each band member has a different power throughout the video, Earth, Fire, Water and Air. This is because we wanted to use an aspect of the movie Twilight because it has been a huge hit to our target audience.

Week 3 - For the third week we have started on creating a questionnaire and doing an audience profiling, this is so that we can have a better aspect and understanding of our target audience.

Week 4 - This fourth week has mainly been about the storyboarding, what ideas we have created to use in the video, how we could use different micro-features in the video, to try and use a wide variety of shots and angles in the video.

Week 5 - In the fifth week we have finished creating the storyboards and starting creating the animatic for the music video. We have also started gathering RECCE photos of the places where we are going to film.

Week 6 - The sixth week was mainly about us creating our digipack's for our band.

Week 7 - In the seventh week we had to change the idea of the video due to a group member leaving, we managed to changed the story of our video and still keep the elements of a 'Twilight' like video using our powers of water, fire and earth.

Week 8 - This week we are focusing on getting the filming done as soon as possible so we can start editing the final video piece.

Week 9 - In this week we are filming our music video and uploading most of the footage onto final cut for editing.

Week 10 - This week we are editing the footage that we filmed last week and also filming the rest of the footage that starts off the music video. Once the filming is done we should be close to finishing the editing the video.

Week 11 - We have almost filming for the music video and now have almost completely finished the editing, we just need to film us dancing but with close ups because our video consists of too many mid and long shots which we will be filming tuesday 13th december.

Photo shoot For Digipack

Boyz 4 Now

Boyz 4 Now

Mikey (Zac)

Tom (TJ)

Charlie (Tyler)

Shooting Schedule

Due to our group not being able to film our video in the previous week we now plan to film parts of the video on different days next week, during our media lessons and also out of school time so that we can have enough time to film and get the best setting.

Shooting Schedule

Wednesday 16th-

Filming at Mikeys house to shoot the earth and water elements scene. With the availability of the cast. We will be filming shot 17 to 41, with the exception of the dance routine. 5th lesson, 14:00

Friday 18th-(possibility)

Filming at Seven acre club to shoot the fire element scene. With the availability of the cast.
We will be filming shot 42 to 77. Straight after school, 15:00

Monday 21st (possibility)

Filming at welling school, drama hall. With the availability of the cast.
We will be trying to film the dance routine.
1st and 2nd lesson also 5th, if we are unable to use the room we will try to fit it in on the 18th/11/11

other dates will be later Mondays,Wednesday and Fridays.

Animatic

Scans Of Feedback Sheet From Pitch Presentation

Boyz 4 Now Pitch Presentation

Boyz 4 Now RECCE Powerpoint

Casting Costumes

Recce Photos

Welling School

Danson Park

Mikey's House

Seven Acre Club

Advertisement

Our group decided to create a t-shirt and hat product for the merchandise of our band, we decided this because these products are the most common clothing for a boy band.

This is an idea of how our name would look if we had it printed onto t-shirts. We would have the font of our logo on the shirt for the real version. A way to progress this piece of advertisement would be to do different images on the shirts. For example, we could have a band image on the front. Or have individual band members on the front.

Other forms of advertisement could include posters, with similar styles that are on the the t-shirts. We could aslo look at doing stationary for those teens who are still in school. Bags would also be a good form of advertisement. These are all good for our target audience because these are all things that teenagers have at that age.

Casting

Zac

18 Years Old

Strong point: Vocals

Idol: Stevie Wonder

TJ

18 Years Old

Strong point: Dancing

Idol: Michael Jackson

Reece

18 Years Old

Strong point: Vocals

Idol: Justin Timberlake

Tyler

18 Years Old

Strong point: Song writing

Idol: Gary Barlow

Kate

18 years old

Part: The girl all the boys want

Audience Profile

View more presentations from Tom Brown

Production Plan

Before we start filming we will need to verify some things and also finalise them.

- We need to add our photos of our location that we are shooting at

- We need to make sure we have our costumes for shooting

- Photos of our cast and what their role is within the video

- Check the weather for the dates we will be filming

- Get to grips with how we are editing

Boyz 4 Now Logo

Questionnaire - Feedback

1. What is your age?

Everyone who answered our questionnaire was between the ages of 16-20, which is what our target audience's age would be.

2. Who out of the music artists below would you consider to be an influence to you?

4/10 people said that the artist that influenced them was a rock band. e.g Linkin Park, 4/10 people said that the artist that influenced them was a rapper. e.g Eminem and finally 2/10 people said that the artist that influenced them was a pop boy band. e.g JLS.

3. What is your favourite style of genre?

3/10 people said pop.

1/10 people said indie.

3/10 people said rock.

4/10 people said R&B.

4. Our target audience for our band would be, teenagers.

What fashion wear do you think will apply to our target audience?

from the answers we received the most common reply was skinny jeans, converse, tight tops, chinos and vans.

5. What is your favourite pop song?

From the answers the most common was from Katy Perry - E.T, this can help us because we could then use an insight to her music video that could have an aspect of Katy Perry's.

6. What do you think should be in a pop music video?

From the answers we received the most common answers were, a story line, dancing and fun scenes. From the list we do have all of them planned to be into our music video.

7. Do you like movies such as Twilight?

7/10 people answered that they like Twilight, which is good because of the supernatural powers that we have put into the storyline which has an element towards Twilight.

8. Do you think it is a good idea for members of a pop boy band to have their own significant identity look?

100% of people answered yes to this question, this also helps support our image of each band member having their own super power and image.

The Script TV Advert Analysis

Digipak Analysis Linkin Park - REANIMATION

Tenacious D - Tribute Music Video Analysis

Tribute Music Video

Genre Characteristics:

Jack and Kyle don't look like typical rock stars which shows shows parody

Guitar would represent a live performance of a rock band

The video is not too serious which relates to Jack Black being a comedian

Jack Black rips his shirt which shows chest

Relationships Between Lyrics And Visuals:

'We looked at each other', Jack and Kyle sing these lyrics as they look at each other in the video

Relationships Between Music And Visual:

As the music builds up the the video changes between the stories

As Jack does the electric guitar solo shows the visuals of a flash in the background

As the music starts fades out at the end of the song the devil dies and the story finishes

References To The Notion Of Looking/Voyeurism:

The camera is positioned where the screen would be which gives the audience a different view

Intertextual References:

Dave Grohl from Foo Fighters is in the music that plays the devil

Ben Stiller walks past the booth in the music video

The CD 'Tenaciuos D' at the ending of the video which comes out of the photo booth

Questionnaire

Questionnaire

1. What is your age?

10-15

16-20

21-25

25+

2. Who out of the music artists below would you consider to be an influence to you? (Please Circle)

Take That

The Script

Linkin Park

Jay-Z

Slipknot

James Morrison

Eminem

JLS

Other (State Below)

…………………………………………………………………..........

3. What is your favorite style of genre? (Please Circle)

Rock

Pop

Hip-Hop

Indie

R&B

Rap

Other (State Below)

………………………………………………………………………….

4. Our target audience for our band would be, teenagers.

What fashion wear do you think will apply to our target audience? (E.g. Skinny Jeans, Chinos, Converse…)

………………………………………………………………………………..............................................................................................

5. What is your favourite pop song?

……………………………………………………………………..............

6. What do you think should be in a pop music video?

………………………………………………………………………………..

7. Do you like movies such as Twilight? (Please Circle)

Yes

No

8. Do you think it is a good idea for members of a pop boy band to have their own significant identity look? (Please Circle)

Yes

No

Record Label

Polydor Records, under the parent company of Universal Music are known and experienced for the boy band genre after working with The Wanted. With countless Top 10 singles and albums, Over 50 past and present artists, 80 years plus of experience, this is our favored choice for the label for our boy band to be signed up to.


Artists signed to Polydor who are similar to our boyband:
ABBA
A-Ha
Bee Gees
Girls Aloud
Jonas Brothers
N-Dubz
OneRepublic
The Osmands
Pussycat Dolls
S Club 7
S Club 8
Take That

'Boyz 4 Now' Mood Board Pictures

Boyz 4 Now Mood Board

In our 'Boyz 4 Now' mood board we have shown:

• The lyrics of the song that we have chosen, 'It's Gonna Be Me'


• Ideas that we have created from gathering some target audience profiling


• The powers that each band member would have


• The loctaion of the places we could set our music video


• The indentity of each band member


• Intertextual references from films


• Boys bands that we would try and create the same look for

Jay-Z & Linkin Park Digipak Analysis

Digipak Lesson

A digipak is a CD which has a cardboard cover with artwork from the artist photoshoot/music video promotion.

The codes and conventions are that the artist would relate to the music video and their image from the style/make of the digipak. The track list on the back of the case, the record label, the barcode, the artists name and album title on the spine of the album, DVD logo for the music video.

A record label would release a digipak rather than a CD jewel case because it is cheaper to produce, it is good to use for promotional copies.

The consumer would prefer to that the album was a digipak because it is smaller and lighter than a CD jewel case and also that it would not break as easily.

Music Video Brief

This is the brief that we are using for our boy band called 'Boyz 4 Now'. The ambition of the band is to try and become the next generation of boy bands that can exceed in 'Take That' and 'Westlife's' footsteps.

X-Factor Lesson

Analysis Of Videos Of Our Chosen Brief (Codes & Conventions)

Music videos that have the same codes and conventions as our brief for the 'Boyz 4 Now' music video 'It's Gonna Be Me':

Take That - It Only Takes A Minute:


Backstreet Boys - Everybody (Backstreet's Back):


N Sync - Bye Bye Bye:


Throughout the music videos we can see the bands are doing dance routines which we would apply to our music video so that we keep to the key concepts of a pop boy band music video.

In the videos above we can see that each band member has a different image which is shown through either what they might be wearing differently or how they act in the video. In 'It Only Takes A Minute' by Take That, we can see that when the shot is of the boxing ring with the band. In the front are Gary and Robbie singing the song with Mark, Jason and Howard in the background, this would be a signifying shot of that Gary and Robbie are the more serious members of the band because they are not dancing around like the others.

Although the band members may all have a different image to each other they all still have the same dress sense as each other so that they still fit into the pop boy band stereotype category.

We will try to use these aspects of pop boy bands in our music video so they we can also fit the image of pop boy bands.

Music Video Director - Joe Hahn

The Script - For The First Time Music Video Analysis

Rough Trade

1: 1970's

• Rough Trade began as a small shop on 20th February 1956 in West London.
• The popular music trend was Punk Rock, Reggae.
• Rough Trade was started as a small shop which eventually grew into a music distribution company for bands that people would have never heard of.
• The techniques Rough Trade used was the introduction of a different genre of music, when they introduced Reggae and bands walking into the shop with demos and tapes of their music and asking Rough Trade to distributed it.
• The bands became popular and made high hits in the charts which eventually got bands to go and try to get their music distributed.

2: 1980's

• Rough Trade offered their clients a 50/50 split of the money that the bands records sold.
• If the bands were a big hit, then they were snatched up by bigger recored labels which eventually caused Rough Trade to sell the shop to the staff because they was not making any income.
• The Smith's, Stiff Little Fingers, Scritti Politti, The Strokes made success through Rough Trade.
• The Rave scene started at the end of the 80's.
• Rough Trade went international compared to other independent music labels

3: 1990's

• March 1991 2/3 of the staff was axed, June 1991 Rough Trade finished.
• Major record labels branch out into the independent music scene by offer the bands a contract for their major record label.
• Geoff revived Rough Trade with the help of of Jeanette Lee.
• Rough Trade recruited 'PULP' who started there rise back up but when they recruited 'The Strokes' who introduced indie music in September 2000, Rough Trade was back on track.

4: 21th Century

• After The Strokes' introducing indie music in September 2000, Rough Trade then recruited 'Duffy' who released Rough Trade's first ever number 1 record release.

Jay-Z - 99 Problems Music Video Analysis

Summer Task

Course Brief