'Boyz 4 Now' Mood Board Pictures

Boyz 4 Now Mood Board

In our 'Boyz 4 Now' mood board we have shown:

• The lyrics of the song that we have chosen, 'It's Gonna Be Me'


• Ideas that we have created from gathering some target audience profiling


• The powers that each band member would have


• The loctaion of the places we could set our music video


• The indentity of each band member


• Intertextual references from films


• Boys bands that we would try and create the same look for

Digipak Lesson

A digipak is a CD which has a cardboard cover with artwork from the artist photoshoot/music video promotion.

The codes and conventions are that the artist would relate to the music video and their image from the style/make of the digipak. The track list on the back of the case, the record label, the barcode, the artists name and album title on the spine of the album, DVD logo for the music video.

A record label would release a digipak rather than a CD jewel case because it is cheaper to produce, it is good to use for promotional copies.

The consumer would prefer to that the album was a digipak because it is smaller and lighter than a CD jewel case and also that it would not break as easily.

X-Factor Lesson

Rough Trade

1: 1970's

• Rough Trade began as a small shop on 20th February 1956 in West London.
• The popular music trend was Punk Rock, Reggae.
• Rough Trade was started as a small shop which eventually grew into a music distribution company for bands that people would have never heard of.
• The techniques Rough Trade used was the introduction of a different genre of music, when they introduced Reggae and bands walking into the shop with demos and tapes of their music and asking Rough Trade to distributed it.
• The bands became popular and made high hits in the charts which eventually got bands to go and try to get their music distributed.

2: 1980's

• Rough Trade offered their clients a 50/50 split of the money that the bands records sold.
• If the bands were a big hit, then they were snatched up by bigger recored labels which eventually caused Rough Trade to sell the shop to the staff because they was not making any income.
• The Smith's, Stiff Little Fingers, Scritti Politti, The Strokes made success through Rough Trade.
• The Rave scene started at the end of the 80's.
• Rough Trade went international compared to other independent music labels

3: 1990's

• March 1991 2/3 of the staff was axed, June 1991 Rough Trade finished.
• Major record labels branch out into the independent music scene by offer the bands a contract for their major record label.
• Geoff revived Rough Trade with the help of of Jeanette Lee.
• Rough Trade recruited 'PULP' who started there rise back up but when they recruited 'The Strokes' who introduced indie music in September 2000, Rough Trade was back on track.

4: 21th Century

• After The Strokes' introducing indie music in September 2000, Rough Trade then recruited 'Duffy' who released Rough Trade's first ever number 1 record release.